Fiat Chrysler’s U.S. market share is seen as hitting 12.6% when June sales are reported next Wednesday.
Based on the average of forecasts from KBB.com and TrueCar.com, Fiat Chrysler is expected to post the largest growth of any of the major automakers with sales up 10.6% and volume up by more than 18,000 additional sales.
“Kelley Blue Book anticipates positive numbers from nearly all manufacturers in June 2015, but Fiat Chrysler Automobiles could see the largest year-over-year gains,” said Gutierrez. “The surge in popularity of utility and truck models this year has been beneficial for Fiat Chrysler’s Jeep and RAM brands, helping push the manufacturer to its highest U.S. market share since 2007.”
Jeep Renegade sales are growing now that supply issues have been resolved. June will also be the first real month of sales for the Fiat 500X, the Renegade’s clone which has really taken off in Europe.
“Consumer interest in Fiat is up 38% from May on our platform and new crossovers are very hot at our network of Certified Dealers,” said TrueCar president John Krafcik, who noted that Fiat had the biggest increase in inquiries of any brand.
Sales of the 500X over here are likely to lag those of the Renegade, because of the huge difference in the number of dealerships. However, the 500X should be a shot in the arm for Fiat dealers.
Over the past ten years, Chrysler June market share has gone from 13.1% in 2005 down to 7.9% in 2009 and back up to 12.0% in 2014.
SALES PROJECTIONS FOR JUNE 2015
TrueCar predicts that GM will be the big spender when it comes to June incentives, shelling out over a billion dollars at an average of $3,729 per vehicle. Fiat Chrysler is next at $3,384, which is down 1.2% from June 2014 but up 3.3% from May of this year.
Jeep was Europe’s fastest-growing brand again last month. Total sales were 7,558, up 134% from a year earlier as Jeep’s market share more than doubled to 0.7%.
European new car registration figures were released this morning by the ACEA, the European Automobile Manufacturers Association.
For the first five months of 2015, 36,418 new Jeeps were registered in Europe — 174% more than the 13,309 for the same period in 2014. Jeep’s year-to-date market share rose from 0.24% in 2014 to 0.66% last month.
May was Jeep’s 19th consecutive month of growth in the European market. It’s now second only to the Fiat brand in FCA’s European sales volume.
Jeep outperformed the industry in all five major European markets by a large margin. May sales were up 184% year-over-year in Italy (industry total up 11%), 46% in Germany (down 7%), 363% in France (down 4%), 210.6% in the UK (up 2%), and 218% in Spain (up 14%).
As in April, the Renegade drove Jeep’s growth, with nearly 5,000 sales out of 7,558. The Renegade is already among the top ten in its segment.
Fiat Chrysler Automobiles as a whole did well in May. Sales were up 9%, to 78,368 vehicles. For the first five months of the year, volume has grown 12% over the same period in 2014. The Jeep Renegade’s platform-mate, the Fiat 500X, posted 5,700 sales in May.
Fiat Chrysler’s performance is even more impressive considering that Volkswagen, PSA Peugeot Citroen, Ford, GM Europe, and Toyota all came up short for the month, with GM down 3% for the year to date.
Total European registrations were up nearly 2%. May was the 21st consecutive month of increased demand, but May’s increase was the smallest over that entire period.
FIAT CHRYSLER EUROPEAN SALES: MAY 2015 AND YEAR TO DATE
Once again, the former Chrysler relied mainly on retail sales for its gains in May sales, despite reports of massive fleet sales. Figures released by Automotive News today showed that FCA US, the renamed Chrysler Group, had 82% of its sales at retail, versus GM at 75% and Ford at 68%.
With that said, Ford tends to have a larger share of desirable corporate sales (likely mostly pickups) and police cars, while FCA is heavy in the rental market.
The company was #4 in retail sales, behind GM, Toyota, and Ford (in that order), and ahead of Honda and Nissan. In fleet, Ford was the leader, followed by GM. Hyundai-Kia matched Chrysler in fleet sales as a percentage of overall sales, both selling 18% of their cars and trucks to non-individual customers, with Nissan not far behind at 16%. Toyota sold 10% to fleets, and Honda, which has no serious pickup trucks, sold 98% of its cars at retail.
FCA sold just 600 more cars this year to fleets, according to the industry magazine’s estimates, while around 7,200 more cars went to retail customers. Toyota stayed steady in retail while Ford declined, and was roughly even in fleet sales. GM cut back on fleet and gained heavily (around 15,000 cars) in retail.
May 2015 sales put Chrysler solidly in the #4 retail position, while keeping it in its usual #3 fleet position. Before Fiat took over, Chrysler Group was often #5 in retail and threatening to fall to #6, below Nissan.
Canadian sales reached an all-time record for Maxwell Canada, Chrysler Canada, DaimlerChrysler Canada, and Fiat Chrysler Canada, while Mexican sales partly recovered from a bad 2014 and the loss of reselling Hyundais.
The Canadian sales increase was marginal but enough to push volumes to an all time high, in what is traditionally Chrysler Canada’s biggest sales month. Passenger cars rose by 15%, offsetting minivan losses from a production stoppage.
According to estimates from Canadian market analysts Desrosiers, Chrysler Canada was the top automaker in Canada last month and still holds the lead in year-to-date sales over No. 2 Ford.
Jeep had its 15th month of sales gains and its best ever Canadian month, with 9,527 sold, and records for Cherokee (3,312) and Grand Cherokee (1,426). Ram set a record of 10,040 trucks, including 9,418 pickups, 4% over last year and also a record. (Other Rams are vans and chassis-cabs).
The company sold 4,688 passenger cars in May of 2015, with the Chrysler 200 being the best seller; its gas mileage is as high as 6.4L/100km (44 Imperial mpg) with 1,398 sold, a 42% increase. Dodge Challenger set a record, but for only 566 cars — still, an increase of 177% over May 2014.
Town & Country
Alfa Romeo 4C
Fiat Brands Total
Mexican sales shot up by 8%, over a poor May 2014. While Alfa Romeo claimed its best Mexican month ever, only 24 cars were sold, and that included Giulietta, MiTo, and 4C. Chrysler has a 23% sales hike, to 340. Fiat rose 19%, to 673.
Those brands would not keep dealerships alive, but Dodge, Ram, Jeep, and Mitsubishi would. Dodge led with 2,020 sales, with Journey and Attitude at 845 and 836 sales and Attitude hitting its best May since 2007. Challenger had the best May sales since its launch, with the 707 horsepower SRT finally being sold.
Ram had with 1,701 sales; a thinly disguised Fiat, the Ram 700, set a record with 625 sales, while ProMaster hit 180. Jeep hit 1,646, with Wrangler setting a May record of 246, Grand Cherokee reaching 402, and Cherokee reaching 366.
FCA distributes Mitsubishi cars in Mexico, and those are included in the reuslts. Sales rose by 18% to 1,064, led by the new Mirage (397).
FCA US just reported United States sales of 202,227 units, up 4% compared to the 194,421 sales last May. It was FCA’s best May sales since 2005, and the 62nd consecutive month of year-over-year sales gains.
The Chrysler, Jeep, and Ram brands each reported growth over last May. Chrysler brand’s 32% increase was the largest sales gain of any FCA US brand during the month.
Seven vehicles set records last month, led by the Chrysler 200, which posted an all-time record, up 537% to 20,007 sales. The Dodge Challenger, KL Jeep Cherokee, and Jeep Wrangler also set all-time records. The Dodge Dart, Jeep Patriot, and Ram ProMaster van reported new May sales records.
At the end of May, FCA had a 69-day inventory (540,509 units) in the United States; total industry sales are internally projected to reach 17.9 million units for the year.
The Jeep sales reported yesterday may not have been as dramatic as they were last year, but they were definitely noteworthy.
Last month’s 21.1% growth compared to April 2014 is impressive considering last year’s sales were up 51.6%. That means Jeep sales have risen 82.0% in two years.
Jeep repeated as the top-selling SUV brand in America, easily blowing by Ford, which reported an all-time record for SUV and crossover sales. Jeep was over 9,000 sales ahead of Ford’s best. The Ford Edge set a new April sales record, which was beaten by the Cherokee, Wrangler and Grand Cherokee. The Cherokee and Wrangler also outsold the Ford Explorer and the Grand Cherokee was just 555 sales behind.
April Jeep sales volume gave the brand the largest increase in market share of any brand sold in the U.S. as it set another all-time sales record.
Jeep has set records in every month since November of 2013.
The Cherokee, Wrangler and Grand Cherokee were all in the SUV Top 10 in April and for the first four months of 2015. The Cherokee and Wrangler also made the Top 10 among all light trucks in April as the Cherokee set an all-time sales record and the Wrangler set a new April record.
Ram also made the Top Ten list for trucks and the Top 10 for all vehicles. The Ram pickup added another month as the No. 3 best-selling vehicle in the U.S.
The Chrysler 200 made the April passenger car Top 10, coming in at No. 9. It was the third-best-selling American-badged car in April, outselling the Ford Focus. It was also the third-best-selling Chrysler Group brand vehicle after the Ram and the Cherokee. It edged the Wrangler out by one sale.
The Chrysler 300, despite a drop in deliveries, remained the best-selling American-badged upscale sedan in the U.S. It outsold its rivals from Buick, Cadillac and Lincoln in April.
The Dodge Challenger was just 138 sales behind the Chevrolet Camaro in April.
Today, FCA US announced April sales of 189,027 cars and light trucks, 5.8% more than last year. This marks the 61st consecutive month of sales growth and the best April sales total since 2007.
Chrysler brands April sales totaled 185,233, a year-over-year increase of 6.2%, as sales of Chrysler, Jeep and Ram all advanced.
Chrysler brand posted the largest increase, up 26.1% as sales of the 200 soared 348.1% to a new April record of 18,850 units.
Jeep’s new Renegade helped boost the brand to 21,759 SUVs, a 20% improvement. The Cherokee was Jeep’s best-seller for the month with deliveries up 27% to 19,072, its best April sales ever.
Ram pickup April sales rose slightly to 37,921, 3.4% ahead of April 2014. The ProMaster van reported had the largest jump, 43% to 1,764, a new April sales record.
Dodge sales fell 16% as legacy sales of the discontinued Avenger and the effects of the Windsor plant shutdown countered the sharply increased sales of the Challenger, Charger and Dart.
Fiat sales fell by 13% on reduced deliveries of the 500.
Two vehicles set all-time records last month: Challenger, which rose by 32% compared to April 2014, and Cherokee, whose deliveries climbed by 21%.
April sales records were also set by the Dodge Dart, Dodge Journey. Jeep Wrangler, Jeep Patriot, and Ram pickup.
Total car sales were up by 28.7% and accounted for 26.3% of total sales. Light truck sales fell by 0.5%. FCA US (formerly known as Chrysler Group) finished the month with a 78-day supply of inventory, or 567,761 vehicles.
Jeep deliveries, boosted by the new Renegade, are expected to drive Fiat Chrysler’s April sales up by around 7%, the largest gain among the major automakers.
Late yesterday, Kelley Blue Book’s kbb.com released its forecast for April sales, predicting total industry deliveries of 1,460,000 cars and light trucks. That’s about 5% ahead of April 2014 and in line with the outlook from J.D. Power and LMC Automotive. J.D. Power is looking for a 5% improvement to 1,463,700 units.
Both analysts see April sales reaching their highest level since 2005.
Fiat Chrysler’s April sales should come in around 191,000 light vehicles, and its market share should increase to 13%. This would be the largest share gain among the major players. Current buying patterns, which favor crossovers, SUVs, and pickups, continue to play to the former Chrysler’s strengths.
KELLEY BLUE BOOK APRIL 2015 SALES FORECAST
April Sales Volume
April Market Share
April sales results will be reported this Friday, May 1.
* Name of company; most have more than one brand, e.g. Honda includes Acura.
Automotive News estimates that Fiat Chrysler’s U.S. fleet sales rose 4.8% in March to about 46,000 units. Retail sales also improved slightly, up 0.9% to 151,300 deliveries.
Strong fleet sales were the reason that total U.S. light vehicle sales were up 0.5% compared to March 2014. Without the extra March sales to rental and other fleet buyers, the monthly total would have been in the red.
FCA was the only one of the seven leading automakers to post increases in both retail and fleet sales. Of the former Big Three, it also had the smallest percentage of fleet sales compared to total sales, at about 23%.
Ford, which is still the most fleet-dependent of the leading automakers, saw its fleet volume drop 13.1% to 29% of all sales in March. The lost volume was the cause for Ford’s March sales being down 3.5% despite a 1.2% increase from the retail side.
General Motors 2.4% shortfall was entirely due to a 5.0% decline in retail deliveries: GM’s fleet sales were up 5.5% to 27% of total volume.
Toyota had the highest retail volume in March, but without the 67.8% increase in fleet deliveries, it would have come up short of last year in total sales. Toyota retail sales fell 1.9%.
American Honda missed its March 2014 numbers in both retail and fleet sales. Retail sales dipped 5.3% while fleet volume fell 7.4%. Fleet sales account for just 2% of Honda deliveries, so the fleet deficit didn’t have much impact on total results.
Nissan’s 0.8% growth in retail sales was wiped out by a 4,900-vehicle, or 16.7%, deficit in fleet sales.
Hyundai and Kia March sales record were driven by fleet sales. Combined retail turnover was down 1.3% but fleet sales soared 68.2% to 32,000 vehicles, just 2,600 fewer than Toyota.
Total fleet deliveries for the top seven car companies rose 6.9% in March while retail volume fell 1.7%.
Chrysler brands led the way to a 7% increase in total FCA of Mexico March deliveries.
Combined sales of Chrysler, Dodge, Jeep and Ram cars and trucks were up 23%
Chrysler brand sales rose 23% to 308 units as deliveries of Chrysler 200 sedans soared 129% making last month the 200’s best March since 2011.
Dodge was the volume leader for the month with 2,159 sales. The Journey was the brand’s best-seller for the month, followed closely by the Attitude and Vision, rebadged Mitsubishi sedans.
Jeep dealers delivered 1,844 units during March. The Jeep Patriot brought in 501 of those sales, while the Grand Cherokee finished the month with 400 sales. The Jeep Wrangler posted sales of 267 units.
Ram sales were up 43% to 1,293 trucks, thanks in part to the popular Ram 700, which contributed 472 sales to the total.
Chrysler-brand vehicles made up 73% of FCA’s total March turnover.
Fiat sales were up 19% last month with the new Uno kicking in 226 of the brand’s 784 sales. A total of 383 Fiat 500s found new homes in March.
Six new Alfa Romeos left dealer lots in March.
Mitsubishi, which is distributed by FCA in Mexico, had its best March sales since 2009. Deliveries were up 37% to 1,289 units.
Auto industry forecasters see Fiat Chrysler notching a 60th month of year-over-year sales increases. However, there’s not much margin for error as two of the three sources predict total U.S. March sales will miss their numbers from a year ago by a small margin.
While March probably benefited from winter-storm-delayed sales, this month has one fewer selling days and, more important, one fewer weekends, than March 2014.
KBB.com sees FCA US sales rising 1.1% to 196,000 units while TrueCar.com pegs the increase at 1.8% and 197,500 sales.
Ward’s Auto is inclined to be more optimistic, looking for a 6.0% increase in FCA sales to over 205,000 and an 8.8% increase in March’s total light vehicle sales.
March 2014 was a tough act to follow. Total sales rose 13% and Chrysler Group brand sales were up 12.7% on a huge 46.9% jump in Jeep sales, while Dodge fell somewhat.
Jeep sales soared in Europe last month, rising 182% to 6,320 units as buyers snapped up the Italian-built Renegade.
The newest Jeep model has found the sweet spot in the European CUV/SUV market. In January, the Renegade accounted for 56.5% of all new Jeep deliveries with 3,307 units. According to FCA, Renegade sales were just under 4,000 in February.
Year-to-date (YTD) sales of Jeep brand vehicles were up 173.8% for the first two months of 2015. Both monthly and YTD growth rates easily beat those of all other brands reported by the ACEA, the European automobile manufacturers’ association.
Jeep’s market share more than doubled from 0.3% last year to 0.7% last month.
The increase in Jeep sales helped Fiat Chrysler Automobiles blow past both Ford and General Motors in February and outpace growth in the overall European market. It wasn’t quite enough to keep pace with the growth in the Italian market, the third-largest in the European Union.
FIAT CHRYSLER AUTOMOBILES EUROPEAN SALES
Dodge, Ferrari, Maserati
Jeep was the only FCA brand to take a larger bite of the total market but it was enough of a bite to boost FCA’s total share of the European market.
According to Automotive News today, the former Chrysler kept its balance of U.S. retail and fleet sales stable compared with February 2014, with 75% of vehicles going to retail customers. This is a higher proportion than GM (73%) or Ford (70%), but lower than the top Japanese automakers (Toyota, 85%; Honda, 98%; Nissan, 80%).
Part of the difference between American and import makers is the reliance of GM, Ford, and FCA on pickup truck sales in the United States.
Chrysler increased both retail and fleet sales in roughly equal proportions since last year, with retail sales rising 6% and fleet sales rising 5% even as Rams flooded registration offices. Toyota saw retail sales drop ever so slightly, while fleet sales fell by 5.5%, presumably due to a shortage of F-150 pickups.
GM rebalanced towards fleet sales, a troubling sign unless pickups were being sold to traditional Ford commercial buyers; they saw a 1% gain in retail and a 12% gain in fleet.
The Big Four in retail were GM, Toyota, Ford, and FCA; in fleet, that order changes to GM, Ford, FCA, and Toyota. The numbers are fairly far apart in fleet, but in retail, Chrysler was just 2,000 units away from Ford. This is likely to change as F-150 production ramps up, unless Chrysler has something up their sleeves.
FCA US sales rose nearly 6% in February, to 163,586 vehicles — slightly below analyst expectations of 8.3% growth. That said, February 2014 was a tough act to follow: Jeep sales rocketed up 47% while Ram sales rose 28% in February 2014.
This marks the 59th consecutive month of year-over-year sales growth, and the company’s best February since 2007.
Jeep’s 21% increase was the largest of any FCA US brand and set a February record for the brand.
The Chrysler 200’s 31% jump drove the brand’s growth for the month as sales of the 300 and Town & Country fell slightly.
Sales of current Dodge car models (Challenger, Charger, Dart and Viper) rose 32%, but the decline in sales of the discontinued Avenger and a big drop in the Grand Caravan and Durango left Dodge in the red.
All Jeeps posted healthy increases, led by a 59% explosion in sales of the Patriot, which recorded its best sales month ever.
Ram had another good month, including a triple-digit jump in sales of the Ram ProMaster and good sales for the Ram Cargo Van.
Eight FCA vehicles set February sales records: Jeep Cherokee, Wrangler and Compass, Dodge Challenger, Fiat 500L, Chrysler 200, Ram ProMaster, and Ram Cargo Van.
FCA US finished the month with an 85-day supply of inventory (577,277 cars and trucks).
It appears that FCA is having problems clearly communicating its Hellcat allocation process to both its dealers and its customers. In an attempt to once again shed some light on the way it works, FCA posted on its blog a re-clarification ( with a flow chart ) of the Hellcat allocation process.
This seems much clearer, and underlines that yes, any dealer can be allocated a Hellcat as long as they meet certain criteria. A sold order ( which would be verified ) would end up being placed in the queue as long as all other criteria are met.
This is good news for those dealers struggling to get a Hellcat for customers that have cash in hand, and are willing to commit to purchasing before the car is built. FCA however did take a slightly admonishing tone with some dealers who are over ordering. There is no way that a small non-performing dealer can sell 20 Hellcats, so don’t try to sell that many to your customers, because you will not get them. One a month ( Either Charger, or Challenger, not both ) will be allocated per dealer, even for sold orders. So effectively, that means a maximum of 12 Hellcats combined per year per dealer based on sold orders only, production restraints withstanding.
There will not be 20,000 Hellcat Chargers or Challengers produced this year, but there will be plenty more than the rumored 1,200. Our estimates put Challenger production totals at over 5,000, and Charger should be able to top 3,000 in this abbreviated launch year. That is 8,000 plus Hellcats to be spread out amongst FCA’s more than 2300 Dodge dealers.
Even though winter storms ravaged vehicle sales in some states and the price of regular gasoline rose 16%, analysts are still predicting strong February results when the numbers are released next Tuesday.
“Gas prices inched back up this month, but it didn’t appear to have much impact on shoppers’ choices,” said Edmunds.com’s Jessica Caldwell. “We’re still seeing a strong market for trucks and SUVs — especially compact crossover SUVs, which continue to ride an impressive wave of popularity. It is likely that the hard-hitting winter weather motivated some buyers to upgrade from their two-wheel drive vehicles.”
Allpar looked at by-manufacturer predictions from three major industry sources, Edmunds.com, KBB.com, and TrueCar.com. All three said that February’s big winners will be Toyota and Honda, but that FCA US will post the largest year-over-year increase of the three Detroit automakers, as well as notching its 69th consecutive month of year-over-year growth.
Based on the predictions, FCA’s market share will be essentially unchanged from February 2014.
The chart below shows the average of the three analyst outlooks.
AVERAGE ANALYST SALES FORECAST: FEBRUARY 2015
FCA US LLC (Chrysler)
Ford Motor Co.
Nissan North America
Toyota Motor Sales
TrueCar.com estimates that industrywide incentive spending fell 2.9% in February, so “Automakers should expect to post net revenue gains this month,” according to TrueCar analyst Eric Lyman.
FCA was second only to General Motors when it came to cash on the hood, but it wasn’t that far ahead of Kia, which TrueCar says outspent Ford on a per-unit basis.